Clarify
Define direction by aligning vision, audience, and objectives.
We establish clear objectives by combining business goals, user research, and brand guidelines. This step sets a strong strategic foundation and aligns everyone on outcomes.
- Strategic Brief (vision, goals, audience)
- Website Blueprint (sitemap, user flows)
- Style Guide/Brand Integration Guidelines
- Analytics & Tech Stack Audit
- UX Discovery Report (personas, journey maps)
Activate
Deploy a launch-ready, high-impact digital experience.
The goal is to reduce time-to-market, start collecting user data sooner, and avoid overbuilding early on.
- Wireframes and prototype creation
- Content development and migration
- Full-stack engineering & QA
- Launch Pad Website (MVP)
- CMS training for internal teams
- Launch Readiness Checklist
Measure
Gather actionable insights through real-world data.
Track real user interactions, performance metrics, and key ROI indicators. Data gathered here informs which elements are working well and which need attention.
- Analytics Dashboard
- UX behavior monitoring
- UX Insights Report
- Audience Behavior Summary
- Stakeholder Review Session
Perfect
Optimize through continuous improvement cycles.
Using insights from measurement, refine site structure, design, and content in short, iterative cycles. By continuously improving over time, you ensure the website evolves based on real-world feedback and delivers ever-improving results.
- Iteration Roadmap (30/60/90-day plans)
- Refine design and content based on insights
- Improve Core Web Vitals & accessibility scores
- Add new functionality or integrations
- Monthly Progress Briefings
